We want to ensure that we offer the highest possible service to you. One of the ways we can achieve this is to understand you better as a customer, through the data you provide us.
We can then use this to recommend products you may like, or offer you relevant rewards and offers that are likely to be of interest to you.
Of course, the data is yours to withdraw if you would not like us to use it any longer. You can find out more about this in “my rights” section below.
Please note that if you do withdraw your data from us then you may not have access to certain features of the site, such as “Invite a Friend”.
We will use information held about you in the following ways:
- To process any orders that you have made through our website. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, we may pass your details on to a third party in order to deliver your products that you ordered. We may also keep hold of these details for a reasonable time afterwards in case you would like to return your item or receive a refund.
- To respond to any queries of complaints. We can keep a record of communication in order to demonstrate how we have communicated throughout our relationship. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
- To carry out our obligations arising from any contracts entered into between you and us.
- To ensure that content from our site is presented in the most effective manner for you and for your computer. We shall also use your data to display more relevant items to you based on your previous purchases.
With your consent, we will use your personal data, preferences and details of your transactions to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
Of course, you are free to opt out of hearing from us by any of these channels at any time.
To allow you to participate in interactive features of our service, when you choose to do so;
To notify you about changes to our service.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
to estimate our audience size and usage pattern.
to store information about your preferences, and so allow us to customise our site according to your individual interests.
to speed up your searches.
to recognise you when you return to our site.